![]() ![]() ![]() Everyone’s heard of Adobe Photoshop, but it’s not the be-all and end-all when it comes to processing product images.įor some jobs, Adobe Photoshop is unnecessarily complex: using Photoshop to bulk color correct images from a shoot is like programming a supercomputer to split a restaurant check when your phone’s calculator (Lightroom) is already on hand.Īdobe Lightroom is a photo editing software for DIY (do it yourself), budget-conscious product photographers. Product photography begins under the camera, but it’s finished in post-production. But no matter how careful you are or how beautiful your shot is, there are still improvements that can be made in post-production. There are steps you can take during your photoshoot, like using a gray card to set white balance to help capture accurate color. It can be done relatively easily provided you have the right software-like Adobe Lightroom-and integrate it into your product photography workflow. No one wants to buy a blue sweater and get a green one instead.Ĭolor correcting isn’t a complex task. “color grade”) your product images to accurately represent your product. If you want to minimize product returns, you need to color correct (a.k.a.
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